Dessy Pavlova has over a decade of experience in drug policy and cannabis. She works closely with stakeholders from cannabis organizations to politicians and educators to the general public on drug and health education.
As a marketing strategist, she works with brands to understand the new regulations and navigate the industry—starting with education. She helps manage the Cannabis Professionals Series program at Kwantlen Polytechnic University and works as a strategic advisor to build sensible drug policy solutions from the roots up at Canadian Students for Sensible Drug Policy. Dessy loves to work with startups and small businesses to develop their brand and digital marketing strategies in and outside of the Canadian cannabis industry.